Store marketing support｜From loss to profit, then a record
Overview
| Item | Detail |
|---|---|
| Industry | Dining bar |
| Average spend | About ¥5,000 |
| Result | From loss to profit. Then a record |
| Area | Tokyo 23 wards |
| Scope | Store marketing |
Challenges the client faced
| Issue | What was happening |
|---|---|
| P/L | Losses continued after opening |
| Customer understanding | Nobody who understood marketing toward younger women |
Losses had continued. Months after opening, the numbers still had not turned.
Nobody who understood marketing toward younger women. What younger women coming to Ginza want when they walk into a place was not in hand.
How we solved it
| Approach | What we did |
|---|---|
| Listing photos and copy | Change photos, catch copy, and text on Hot Pepper and Gurunavi |
| Store operations | Step into the store and run operations |
| Menu development | Work with the head chef |
Fixing how the listings look does not make a store profitable if the floor does not run. We changed photos and copy, and stepped into operations, at the same time. Menu development with the head chef, too.
Listing photos and copy
Photos, catch copy, and text on Hot Pepper and Gurunavi. What younger women see when they choose a place, aligned with the actual store.
Store operations
We stepped into the store and ran operations. Do not change traffic only, then leave the floor behind.
Menu development
Menu development with the head chef.
After that, the store turned profitable, then hit a record.